About

If you're looking for comprehensive news coverage on the U.S. government marketplace, GMN is the place to go. It caters to individuals, businesses and government officials who seek to gain a competitive edge in navigating the private-public sector.

GMN is published by Strategic Partnerships, Inc. (SPI), a nationally focused business development and procurement consulting firm offering a more comprehensive suite of services than any other firm in the US since 1995. With access to the wealth of expertise from SPI, GMN continues to expand and grow.

What we provide

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Background

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Updated daily, ad cross-checks, a site that functions across all platforms, email campaigns, social and native programs, IAB Ad units, rich media capabilities, Texas Government Insider (TGI) and Government Contracting Pipeline (GCP) newsletter, bi-weekly podcast (TBA).

Standards

The IAB New Standard Ad Unit Portfolio replaces previous display guidelines with flexible aspect ratio and size range ad units for mobile and desktop. These new formats are designed to adapt to different screens and incorporate lightweight, encrypted, non-intrusive ads. They include display, native and innovative media experiences.

Responsive Advertising

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Responsive Design

Content and ads that resize, reformat and reposition based on the user’s screen size.

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Functionality

GMN’s responsive advertising program will allow your ad to be seen wherever and whenever readers engage with our content across any and all devices. We provide a responsive experience across all screens.

Why native ads?

*According to Forbes

• Native ads avoid the ad blockers that nearly 40% of internet users in the U.S. use.
  
• They improve the appearance of a company’s site and branded app by ensuring all content has a uniform appearance.
  
• When hosting the ads on a company’s own servers, rather than relying on third-party ad networks, the ads avoid the malware that can sometimes infect ad networks. This also enhances user privacy because it does away with 3rd-party cookies.
  
• By eliminating ad tags, the native ads speed up page loads and improve app performance.
  
• People view native ads 53% more frequently than traditional ads.
  
• Native advertising can increase brand lift by as much as 82%.
  
• Purchase intent is 53% higher when consumers click on native ads instead of traditional ads.
  

We do not currently use Google Remarketing ads.y

Run-of-site (ROS)

ROS ads are served across all GMN website categories and article pages. This is perfect for advertisers with product offerings and services that can apply to customers in many different roles interested in the government marketplace. Up to four ads may be served in rotation in all ROS positions.

Homepage and Category

Reach GMN visitors as soon as they see our homepage. Additionally, category-specific ads will help target readers related to your area of interest. These ads will only be served on landing pages in your choice of categories: Water Projects, Energy, Construction, Technology, Transportation or Public-Private Partnerships (P3s).

Ad sizes (all responsive)

Large Leaderboard

970x90

ROS & Category: top. middle & bottom of page.

Small Square (300x300)

or Rectangle ( 300x600)

Homepage, ROS & Category: Above & below the fold, right rail only.

Skyscraper

(300x700)

ROS & Category pages: Right rail only.

Native Homepage Billboard(2000x250)

The banner option will only be offered on the homepage.y

Sponsor Insight

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Articles

GMN allows marketers to connect directly with our audience by creating their own content. The marketer produces every Sponsored Insight, but the content does feature guidelines (link on the last page). This option incorporates social media links and your company’s contact info.

*Sponsored Insights will only be offered below the fold on the homepage. They will also appear on individual article & category pages.

GMN’s Total Digital Reach After Launch Date Oct. 30, 2023

This data is subject to change as our team gathers additional Google Analytics data over time.

98.7%

access via desktop, so large, interactive ads are recommended

75k+

total Users from the U.S.A., Netherlands, UK, Finland, Canada, Austraila, France, Singapore, Austria, and Germany

*GMN is committed to the promotion of transparency and to a fraud free advertising marketplace. As part of such commitment, GMN adheres to the Trustworthy Accountability Group (“TAG”) Guidelines to make our traffic sources transparent

Google News

Google News Publishing Center

Every month, Google Search and Google News sends users to news sites more than 24 billion times.

Publisher Center is an interface that helps publishers submit and manage their content in Google News, as well as configure monetization solutions through Reader Revenue Manager. Using Publisher Center is entirely optional, and does not affect GMN’s eligibility for Google News. Google automatically crawls the web regularly to include websites in Google News. However, Publisher Center can help you manage how you appear on Google News.

This means your ad will reach a wider audience.

Advertising options recapped

*run-of-site (ROS) ads will appear up to four times, All Ads will also be formatted to Mobile, All prices net. Agencies add 15%. Prices include 4C

UTM Codes

We do accomadate UTM codes.

UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI.

UTM codes are also known as UTM parameters — or tracking tags — because they help you "track" website traffic from its origin. Marketers customize this text to match the webpage the tagged URL is linked on, in order to attribute the success of that campaign to specific pieces of content.